Building a successful online presence as an attorney is not as simple as launching a website and awaiting visitors. To truly captivate prospective clients, clean website design and digital marketing plans are essential. With the right tools and marketing tips, appeal to your target audience while boosting your attorney website’s ranking in top search engines including Google, Yahoo!, and Bing.
Consider Your Target Audience
Before you begin developing your website, consider the audience you want to reach. Typically, what is the age range of your clients? What type of services do your clients seek from you? What keywords might your audience search to find the kind of legal counsel you provide? Ask yourself these questions before you begin plotting your website’s name, post titles, and the type of content you plan to create.
Measure Your Success With a Proper Breakdown
Consider how you want to measure success with your website and social media presence. Do you have an active newsletter button on your site? Are you planning to share content within emails you send or social media posts? What is analytics software you are using? How do you plan to keep track and monitor the results of your online ads and campaigns?
Choose a Slogan That Best Represents Your Services
Choose a slogan for your website that represents you as an attorney as well as the services you provide. If you are unsure of the type of slogan that is likely to work best for your line of work, local research lawyers near you that rank highest in search results for inspiration and ideas.
Use an Eye-Catching Logo
An eye-catching logo that represents the type of legal work you do is essential when you want to build a professional online reputation. Do not skimp on having a professional logo designed for you, as this is often the first image prospective clients see when visiting your website or viewing your social media pages.
Update Your Social Media Using Professional Photographs and Graphics
Use social media platforms such as Facebook, Twitter, and Instagram to represent your law firm and yourself as an attorney. Use the same name across all platforms to streamline your online presence. Upload your logo and slogan to create a functional social media presence that showcases professionalism. Read more with this law firm marketing guide by One400.
Easy Website Navigation
When launching a new website, it is essential to ensure the navigation system you implement is functional and comfortable for all visitors to access and use. Website navigation can mean the difference between gaining new leads and losing out on prospective clients who are in need of legal representation.
The Importance of a Responsive Website
Responsive website design is essential for the variety of digital devices available on the market today. Your website should be sensitive to appeal to users on desktops, laptops, tablets, and even iOS or Android smartphone devices.
A mobile-friendly website is one of the most critical aspects of web design to keep in mind while developing your site. Because users often search for local resources using their phones and tablets, your website needs to load and function properly to avoid missing out on potential opportunities.
Before launching your website, consider A/B testing. A/B testing is possible with services online that test your website’s look and functionality using multiple browsers, machines, and devices. A/B testing helps to guarantee that your site loads correctly and is visible to all visitors who are on your site and in need of legal counsel.
Create a Posting Schedule
Once you create and link your social media pages to your website, begin sharing content with your followers and interested clients immediately. Create a posting schedule or calendar to keep track of the type of material you want to share and to ensure your followers do not become bored or discouraged with your pages. Consistency is key to building a successful online presence with the rampant competition of social media and professionals in all markets and industries. A digital calendar is a way to ensure you are never missing an opportunity to appeal to new clients or loyal followers.
One400’s website design guide for attorneys is a great tool that details additional components of web development to keep in mind when you want to build a positive and professional reputation for yourself as a lawyer online.
Creating a website as an attorney does not have to feel confusing and overwhelming, even if you are new to various online platforms. With excellent website design and an understanding of social media, outperform local competition while making a lasting first impression on potential clients. View 10 more ways to help your marketing efforts to keep the creative juices flowing while developing your professional online presence and reputation.