Marks 10 Tips: Website Design & Marketing for Attorneys

Building a successful online presence as an attorney is not as simple as launching a website and awaiting visitors. To truly captivate prospective clients, clean website design and digital marketing plans are essential. With the right tools and marketing tips, appeal to your target audience while boosting your attorney website’s ranking in top search engines including Google, Yahoo!, and Bing.

Consider Your Target Audience

Before you begin developing your website, consider the audience you want to reach. Typically, what is the age range of your clients? What type of services do your clients seek from you? What keywords might your audience search to find the kind of legal counsel you provide? Ask yourself these questions before you begin plotting your website’s name, post titles, and the type of content you plan to create.

Measure Your Success With a Proper Breakdown

Consider how you want to measure success with your website and social media presence. Do you have an active newsletter button on your site? Are you planning to share content within emails you send or social media posts? What is analytics software you are using? How do you plan to keep track and monitor the results of your online ads and campaigns?

Choose a Slogan That Best Represents Your Services

Choose a slogan for your website that represents you as an attorney as well as the services you provide. If you are unsure of the type of slogan that is likely to work best for your line of work, local research lawyers near you that rank highest in search results for inspiration and ideas.

Use an Eye-Catching Logo

An eye-catching logo that represents the type of legal work you do is essential when you want to build a professional online reputation. Do not skimp on having a professional logo designed for you, as this is often the first image prospective clients see when visiting your website or viewing your social media pages.

Update Your Social Media Using Professional Photographs and Graphics

Use social media platforms such as Facebook, Twitter, and Instagram to represent your law firm and yourself as an attorney. Use the same name across all platforms to streamline your online presence. Upload your logo and slogan to create a functional social media presence that showcases professionalism. Read more with this law firm marketing guide by One400.

Easy Website Navigation

When launching a new website, it is essential to ensure the navigation system you implement is functional and comfortable for all visitors to access and use. Website navigation can mean the difference between gaining new leads and losing out on prospective clients who are in need of legal representation.

The Importance of a Responsive Website

Responsive website design is essential for the variety of digital devices available on the market today. Your website should be sensitive to appeal to users on desktops, laptops, tablets, and even iOS or Android smartphone devices.

Mobile-Friendly Site

A mobile-friendly website is one of the most critical aspects of web design to keep in mind while developing your site. Because users often search for local resources using their phones and tablets, your website needs to load and function properly to avoid missing out on potential opportunities.

A/B Testing

Before launching your website, consider A/B testing. A/B testing is possible with services online that test your website’s look and functionality using multiple browsers, machines, and devices. A/B testing helps to guarantee that your site loads correctly and is visible to all visitors who are on your site and in need of legal counsel.

Create a Posting Schedule

Once you create and link your social media pages to your website, begin sharing content with your followers and interested clients immediately. Create a posting schedule or calendar to keep track of the type of material you want to share and to ensure your followers do not become bored or discouraged with your pages. Consistency is key to building a successful online presence with the rampant competition of social media and professionals in all markets and industries. A digital calendar is a way to ensure you are never missing an opportunity to appeal to new clients or loyal followers.

One400’s website design guide for attorneys is a great tool that details additional components of web development to keep in mind when you want to build a positive and professional reputation for yourself as a lawyer online.

Creating a website as an attorney does not have to feel confusing and overwhelming, even if you are new to various online platforms. With excellent website design and an understanding of social media, outperform local competition while making a lasting first impression on potential clients. View 10 more ways to help your marketing efforts to keep the creative juices flowing while developing your professional online presence and reputation.

Pointers For Making Money Blogging

For anyone who enjoys writing, blogging is surely one of the most exciting ways to do it. It’s a great way to to get connected with people when they comment on your posts. It works the same way when you comment on theirs.

Basically, with a blog, you can reach out to people from parts of the world you probably never even thought existed and what’s more exciting is finding out that you do have something in common – an interest in the topic that you blog about. That in itself is one of the best things about blogging, but when you blog to profit, that could prop things up another level and you’ll find that it’s so much more than communicating with people. You can, after all, earn money blogging if you give it your full dedication and sincerity. If you’re about to give this one a try, there are a few things you need to consider before even signing up for a blog service.

First, what makes your blog make money is traffic. Traffic is the volume of readership you have. This means more people, more traffic and definitely more income. You’ll make money with a hundred daily visitors to your page. You’ll make more money with a thousand more visitors in a day. And then you make even more money when you’re hitting fifty or sixty thousand visitors each day. And there’s no limit to traffic you can get.

The second thing you need to consider then is how to keep that traffic coming. This means you’re going to have to be making very smart decisions. The dirty works are given – backlinking, social network promotions, even article submissions. Your verbal prowess is given and your ability to catch people’s attention is there.

The more important question is, with the huge number of blogs proliferating on the Internet, what are the odds that yours is going to end up in people’s monitors as you compete with other bloggers who are working just as hard as you are? When it comes down to this, the choice of topic becomes very crucial. If you want your blog to make money, don’t blog about the first thing that comes into your mind when you signed up for that blogging service.

Think long and hard and think about what topic will people probably search about the most. It’s important to realize that some topics are simply more marketable than the others. This means that if you want a topic that makes money, get one that the most number of people might be interested in. Then, you can have that traffic coming and the money that comes with it. You can make money through your blog using programs like Google Adsense or by hooking up with affiliate sites. You can make reviews and get paid for it or you can even do direct sales. If you’re selling a product or service, you can use your blog to promote it. The point is, the moneymaking capability of blogs is established. What you’re going to do is to figure out the ways how to make it work for you.

Not all bloggers are successful probably because they were too rash in their decisions with regards to anything that affected the outcome of their blogs. If you give you own a lot of hard work and logical consideration, you’ll probably be a cut above the rest and be successful. If you want to learn about Blogging to make money you are definitely in the right place. Blogging to make money is so famous these days that almost all internet marketers are doing it.